In this new age, designing a website has never been easier all thanks to the growth and advancement in technology to develop better design tools that can be used and picked easily by any designer. Gone are the days when web designers have to write each and every line of code from scratch. Due to the advancement of technology, there is also a need to create optimum websites that cater to the right customer and audiences. With the right web design tool in hand, you can create exciting and unique design ideas without much hassle. Just like other professions, the kind of tools a web designer uses marks the kind of work he can offer. This is why a web design tool can make it or break it. The two most common type of web design tools that come in handy for web designers are as follows:
The desktop app creates websites where web designers focus on the overall design of the website including the look and feel of the website which is then sent for development. The development part of the website is taken care of separately by the development team that solely works on this. They convert the design to code. Some of the most popular desktops used by web designers include Sketch, Adobe XD, Figma, and Photoshop. These apps are generally used on large and complex websites that come under the enterprise level and the design and development are handled by two different teams. This process can be quite tedious, expensive, and time-consuming as multiple teams, resources, and skillsets need to collaborate and work together.
Website builders are an easier alternative to desktop apps. This avoids time-consuming work and the need to have a separate team for development.
In today's time, there is an endless number of easy website builders that are available on the market which offer a lot of features and services like never before. Some of these include — WordPress, Wix, Webflow, PageCloud, etc. They differ from each other in terms of templates that are provided, pricing point, customization, and the overall experience in terms of editing. Website builders can create adaptive as well responsive websites. which offer different building capabilities. Website Builders can be used by designers who do not know how to code making it accessible for a larger audience.
But before you jump into choosing a website builder, make sure you are clear on the type of website you want to build, what kind of information needs to go on the website, what needs to be the overall layout, etc. A website designer also needs to have prior knowledge of the kinds of web design elements that should go for their website. Let us look into some of these web design elements.
Website content plays a huge role in the overall experience of a website. Design and content go hand in hand. This is why it's important to create content that complements the design be it long-form or short-form content.
Typography and font can say a lot about your website. It's important to choose fonts that go with the overall tone, color, and style of the website.
Color is a brand voice of its own. Aligning the color with your brand and the type of messaging that you want to convey to the target market is crucial.
A website layout that includes arranging your content, graphics, and visuals together is the most appealing and stimulating manner to garner the attention of the right target audience.
An appropriate amount of whitespace can make or break a web design. Spacing helps in balancing all the visuals together. It's important to keep your spacing consistent and intact.
Navigation ensures if your website is functioning the right way determining your user’s overall experience.
TA User can interact with your website in multiple ways depending on the type of device that they use. Some of the examples are as follows:
Animation creates a wow factor to your web design and retains the longer attention of your visitor.
The best websites are the ones that are compatible across browsers and devices.
The adaptive websites are ones that display based on the type of device it is trying to reach to like mobile, desktop, etc. Issues can arise if the browser window is shrunk on a desktop because the page will not adapt to it but it can adapt based on screen width.
Responsive websites constantly change according to the screen size and are much more flexible than adaptive ones. Responsive websites can also use breakpoints to create a custom look at every screen size, but unlike adaptive sites that adapt only when they hit a breakpoint.