The media and entertainment industry accounts for about 5% of our GDP and comprises multiple verticals such as movies/cinema, television, music, radio, advertising, and more. Lockdown forced people to be at home leaving them with the internet as their sole source of entertainment. People are spending more time on the internet, which means they are consuming more data and are in need of new information every day. As a result, online data consumption has increased by 30%, and it appears that this trend will continue. This creates a huge demand of creators and their teams of artists to produce new content in order to meet consumer demand.

Media and Entertainment (M&E) is the fastest-growing industry, and it employs a large number of people. Despite the pandemic, this industry continues to develop, owing to the fact that it has changed to keep users engaged. Although the pandemic had a significant impact on the movie business, it is now recovering and coming back on track. From January 2022, government gave green signal for reopening theatres, which will create more revenue as a survey reveals that people still want to see live music and cinema. To match the increased demand on OTT and now in box offices, creators want highly qualified and talented person who can do work faster and with perfection.

It is an excellent opportunity to enter the world of creativity and start a journey towards a dream career, as this industry will undoubtedly grow as it analyses market gaps, promotes innovation, and adapts accordingly. Take a certification course to open the door to a career to the most fascinating industry.

The M&E industry has undergone a major transformation as a result of the pandemic, with earnings falling from ₹1.82 trillion in 2019 to ₹32.2 billion till the second quarter of 2020. COVID-19 has completely transformed people's lifestyle, even internet access is now available in the most remote parts of India. The good side of the pandemic is that we have accomplished technological advancement in just 2 years that was predicted to take 5-10 years. From advancement I mean, accessibility of the internet in the rural India, the real India, where 60-70 percent of the Indian population resides. All this bought immerse growth in M&E sector as it was the only source of entertainment left.

To accommodate the growing demand, the M&E business expanded quickly and shifted online. Due to which online data consumption increased rapidly, despite of the sudden fall the industry rebounded, and by the end of 2020, it had reached a total value of ₹1.38 trillion. Then, thanks to OTT platforms, they continued to increase in 2021, shattering all previous records and reaching ₹1.78 trillion. According to a study, this sector is predicted to be worth $151.8 billion in 2023, resulting in a huge number of job possibilities in fields such as Graphic Designing, VFX, Animation, UI-UX, Photoshop, and many more. If you want to pursue a career in the creative field, now is the time to do so.

Before getting to that, first know what is freelancing?

Freelancing is working as an individual rather than being employed by someone else, it is like being your own boss. Now that you know, let’s get back to why freelancing? There are several reasons why one should start freelancing, the growth this industry has seen, can’t be denied, and it looks like it is here to stay. In freelancing you are flexible to choose and do work at your own pace. You can work with multiple clients and earn more than regular salaried jobs.

Our economy is effected badly due to pandemic but it has seen immerse growth in technology. The advancement that was analyzed to be happen in 10-20 years we achieved in just 2 years. From advancement I mean, accessibility of internet in the rural India, the real India, as study says that 60-70% of the Indian population lives in rural areas. This will create more learning opportunities and lead to the evolution of more and more innovative startups. Now that we have lots of potential entrepreneurs, no wonder India will be in the top 3 startup capitals of the world in the near future.

During pandemic millions of people have lost their jobs, and rest continued with work from home hence, freelancing came into trend. Also, after online education many students find it difficult to get a good job placements, so, here we are providing freelance services to students, working professional, IT professionals, business entrepreneurs, home-makers etc. to make their career in their dream job. They can work at flexible timings at their own pace from home and get paid.

Business can opt for freelancing as they can get quality work in less cost without any geographical difference. This will save lots of time and money they spend on recruiting training an employee, even then also quality work is not guaranteed. There are so many startup companies that started functioning during lockdown providing online services, also the media and entertainment industry have seen great demand which require huge workforce. Thus, freelancing helps in getting skilled people in less budget and it brings everyone on one page so it’s a win-win situation.

In the current times, VFX is the greatest improved technology used in movies to give the scene a more realistic approach. Visual effects contain the combination of live footage and image to create a space where everything will look real yet impossible to capture on a real film.

Special visualizations (VFX) is a term used to portray symbolism made, controlled, or improved for any film, or other moving media that can't happen during realistic shooting. VFX is the mix between genuine film and this controlled symbolism to establish reasonable looking conditions for the specific circumstance.

VFX and animation need a large variety of different skills combined together to create a particular effect. This could be an excellent blast or something as basic as carefully including a banner and a divider. Dr. Strange’s time entries in The Avengers? It's VFX. The bullfight succession in Baahubali? That is VFX, as well! Films these days are loaded with amazing special visualizations that bring the watcher into a genuinely supernatural world.

Worldwide customers are showing a developing hunger for connecting with, top-quality visual encounters. Moviegoers are requesting great creations withdrawing in special visualizations and reasonable movement and studios are including more activity and VFX shots into films.